La Poderosa was the first radio station in the group, and as such, it holds a very special value to Uniradio’s founders,. Through the years it becomes an icon for the group. Poderosa is a station that is recognized for playing the best popular music and interacting with its listeners.
860 La Poderosa is the official home of the San Diego Padres. It also plays Classic Hits in Spanish, mainly from the 70s, 80s, 90s and 00s. The station’s audience is between 30 and 60 years old.
Official radio station of the San Diego Padres.
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Poderosa´s audience is composed of 52% men and 48% women, between 30 and 60 years old, mainly housewives, employees, cabdrivers, micro-entrepreneurs, etc. This audience composes the vast majority of the labor force, which can be the target for massive sales.
Walter Lopez
Laura Cruz
Yoli Morales
David Mejía
Elia Manjarez